Jul 2024 — Present
Australia · Remote
Software Engineer @ Compose Tech
Building scalable B2B & B2C commerce platforms for Australian brands with a focus on performance, AI-era SEO, and composable architecture.
- Cut LCP on Kitchen Warehouse PDP, PLP and Recipe pages from 8–10s down to 1.5–2s — via SSR optimisation, eager image loading with srcset, next/image migration, deferring render-blocking scripts, and resolving 2,000+ technical SEO issues flagged in SEMRush.
- Built A/B testing & personalisation infrastructure with Builder.io — session-based variant assignment via cookies, region detection through Cloudflare edge functions with a Netlify fallback, tracked via CTR and custom conversion events.
- Implemented AEO/GEO optimisation — authored and fixed JSON-LD schemas (Organization, Website, ItemList) and structured content for AI-powered search visibility (Perplexity, ChatGPT citations).